Design

Don’t be hasty when it comes to a redesign for your website. Whether we're talking about an online store, blog or presentation website, you need to have a clear image about how it is performing in the present. This applies regardless of whether we are discussing about a minor or a major redesign.   A thoroughly analysis is needed in order to get a clear view of what are the strengths or weaknesses of the current design. This way you will avoid making mistakes that will cost both time and money. Usually your designer or web design agency will show…

In the previous article we talked about what emotions can a color trigger among potential clients and how to choose a color according to the company's field of activity. If you have not read the article yet, you can read it here. Regardless of your company's field of activity, manufactured and marketed products or services provide, you must have a legible, memorable and easy-to-understand logo. So let's talk about choosing the perfect colors for your logo No matter what type of logo you choose (lettermark, emblem, wordmark, brandmark, combination mark and so on), it's not recommended to use more than…

If in the previous article we discussed about the existing logo types, in this article we will discuss about colors. More specifically, we analyze the association between the colors of the brand logo with the field of activity and the emotions they trigger among the audience. The right choice of colors for a logo design is decisive. Why? Because they help you to give more personality to the logo and differentiate yourself from the competition. When a person thinks about a brand the first thing that pops in their head are the representative brand colors – colors that are present in…

Looking for a logo for your business? Before taking a decision, it's a good idea to document, look at the existing logo types, and think about what kind of logo suits /fits your company. And because nowadays it's not enough to have only one logo, I've also written about the variations of a logo and why it's so necessary now. In this article we will discuss about six types of logo. Factors such as your business, the competition in your niche or the image that you want your business to have on the market will influence the way the logo…