how-to-build-a-website-that-converts-visitors-into-customers

How to build a website that converts visitors into customers

Your business website is one of the most important assets when we talk about your company’s online presence. It’s not just a place for visitors to learn about your company or browse your products. It’s a powerful tool for turning potential customers into loyal ones. However, having a website alone isn’t enough. To convert visitors into customers, your website needs to be strategically designed and …

Read more

image-usage-licensed-explained

Image usage rights and licensed photos explained

Let’s talk about image usage rights and explain it to everybody. In today’s digital world, visuals are a powerful tool that can make or break your online presence. Whether running a blog, an e-commerce store, or a social media account, high-quality photos and images are essential for capturing your audience’s attention and effectively conveying your message. However, with the increasing availability of images online, it’s …

Read more

branding manual guidelines

Branding manual

A branding manual, or brand guidelines, is more than just a set of rules. A brand manual is a strategic tool that ensures a brand remains focused and influential, regardless of market changes or organizational growth. It is an indispensable asset for any company serious about building and maintaining a strong, enduring brand identity. Having and following a branding manual is essential for any company …

Read more

Website redesign? Here’s what you need to know

Don’t be hasty when it comes to a redesign for your website. Whether we’re talking about an online store, blog, or presentation website, you need to have a clear image of how it performs in the present. This applies regardless of whether we are discussing a minor or a major redesign. A thorough analysis is needed to get a clear view of the strengths or …

Read more

Choosing the right colors for your logo

In the previous article we talked about what emotions can a color trigger among potential clients and how to choose a color according to the company’s field of activity. If you have not read the article yet, you can read it here. Regardless of your company’s field of activity, manufactured and marketed products or services provide, you must have a legible, memorable, and easy-to-understand logo. …

Read more

How to pick a color for your logo

If in the previous article we discussed about the existing logo types, in this article we will discuss about colors. More specifically, we analyze the association between the colors of the brand logo with the field of activity and the emotions they trigger among the audience. The right choice of colors for a logo design is decisive. Why? Because they help you to give more personality …

Read more

Types of logos

Looking for a logo for your business? Before making a decision, it’s a good idea to document, look at the existing logotypes, and think about what kind of logo suits /fits your company. And because nowadays it’s not enough to have only one logo, I’ve also written about the variations of a logo and why it’s so necessary now. In this article, we will discuss …

Read more