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Ecommerce

BusinessEcommerce

Email marketing. Does it still work?

Maybe you think email marketing is no longer meaningful in our times. Nowadays there are plenty marketing methods. We can mention other marketing methods such as social media, paid campaigns, SEO and so on. If you think that email marketing it’s no longer relevant maybe you should analyse more. Or more correctly, why shouldn’t you use email marketing too? Especially now when the emails are checked frequently. Through email marketing you can build a more personal relationship with your audience. This way you can communicate directly with your company's clients, whether we're talking of individuals or businesses. Don’t misunderstand us,…
Alexa Alexandra
May 13, 2019
BusinessEcommerce

Why should you use Upselling and Cross-Selling?

Whether we're talking about a B2B store or a B2C store, it's important to know why do we need to use upselling and cross-selling. We need to know why we should use them and what's the difference between them. Upselling and cross-selling are not just marketing tactics that are meant to improve your sales. You will also get a better deal. By using them in a proper way, you can also help your customers to choose products more efficiently. This way you offer a pleasant experience to your clients. You will help them in the process of buying and you…
Alexa Alexandra
May 8, 2019
Ecommerce

Magento 2 performance – the definitive guide

Magento 2 performance as it is, out of the box, is not really that bad. Especially if we've taken some basic steps - that are outlined in this article as well - and if we have a decent hosting environment. But we can do better. So we're going to discuss a few basic and some advanced tips when it comes to improving Magento 2 performance, that I hope will help you get something more out of your Magento 2 store. This is going to be a long read, so grab your snacks. Basic stuff regarding Magento 2 performance 1.Use proper…
Sorin
September 19, 2018
Ecommerce

Why upgrade to Magento 2

Magento 2 is the next step in the whole Magento ecosystem. We're going to talk about why it's a step in the right direction, what's different versus 1.9 and why should we upgrade to the new version. Mind you, Magento 2 is not new - it's just the next Magento version. It's been out there for a while now. But if you ask me, after the release of Magento 2.2.x, it just became a lot better and a lot more stable and usable. So let's tackle each problem: Is Magento 2 stable for a modern e-commerce store? Yes. If you've…
Sorin
August 27, 2018
Ecommerce

Magento SEO – the perfect product page

This little guide tries to shed some light on how a good setup, in terms of SEO performance, for a product page in a Magento SEO optimized store  looks like. Many ideas in this article can be used in other platforms (like WooCommerce or Prestashop), they are 'good practice' ideas, not specific to Magento stores. First and foremost, you should make sure that you Magento store has a clear and logical product category structure. The navigation process should be as easy and clear to use as possible. Try to minimize the number of clicks required for a potential customer to…
Sorin
August 6, 2018
Ecommerce

14 must know ideas for a better product page

When talking about the pages you can find in a online store, the product page has one of the most important roles in the entire store: it helps the customer decide if he's actually going to buy your product. Knowing this, it's vital that the product page has  both an easy to read page, but also a very accurate and well made product description and other things related to the product. So good design is not enough. You also need well written descriptions, specifications and other product details. What I suggest, is to try and answer possible questions about the…
Alexa Alexandra
July 29, 2018
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