Ecommerce

Magento 2 performance as it is, out of the box, is not really that bad. Especially if we've taken some basic steps - that are outlined in this article as well - and if we have a decent hosting environment. But we can do better. So we're going to discuss a few basic and some advanced tips when it comes to improving Magento 2 performance, that I hope will help you get something more out of your Magento 2 store. This is going to be a long read, so grab your snacks. Basic stuff regarding Magento 2 performance 1.Use proper…

Magento 2 is the next step in the whole Magento ecosystem. We're going to talk about why it's a step in the right direction, what's different versus 1.9 and why should we upgrade to the new version. Mind you, Magento 2 is not new - it's just the next Magento version. It's been out there for a while now. But if you ask me, after the release of Magento 2.2.x, it just became a lot better and a lot more stable and usable. So let's tackle each problem: Is Magento 2 stable for a modern e-commerce store? Yes. If you've…

This little guide tries to shed some light on how a good setup, in terms of SEO performance, for a product page in a Magento SEO optimized store  looks like. Many ideas in this article can be used in other platforms (like WooCommerce or Prestashop), they are 'good practice' ideas, not specific to Magento stores. First and foremost, you should make sure that you Magento store has a clear and logical product category structure. The navigation process should be as easy and clear to use as possible. Try to minimize the number of clicks required for a potential customer to…

When talking about the pages you can find in a online store, the product page has one of the most important roles in the entire store: it helps the customer decide if he's actually going to buy your product. Knowing this, it's vital that the product page has  both an easy to read page, but also a very accurate and well made product description and other things related to the product. So good design is not enough. You also need well written descriptions, specifications and other product details. What I suggest, is to try and answer possible questions about the…