A branding manual, or brand guidelines, is more than just a set of rules. A brand manual is a strategic tool that ensures a brand remains focused and influential, regardless of market changes or organizational growth. It is an indispensable asset for any company serious about building and maintaining a strong, enduring brand identity. Having and following a branding manual is essential for any company …
While both roles involve writing, the context and objectives behind their tasks can be quite different, with content writers focusing more on informative and engaging content, and copywriters aiming to convert readers into customers through persuasive language. What is the role of a Content Writer? In today’s digital landscape, the role of a content writer has become indispensable for organizations aiming to connect with their …
You most likely checked your website insights before the new year and saw your website’s evolution during the last year. After reading all that data, you can see what’s missing, what you can improve, and where you want to be next year. A few examples of website goals for a new year can be to increase the conversion rate, make the website more accessible, grow …
How to prepare your eCommerce store for successful holiday campaigns The stakes are high during the holiday campaigns. The battle for customers attention between online stores is at the highest point. Let’s see how can you get your eCommerce store ready the Holiday season. In this article we’ll discuss about what you should do for a successful holiday campaign. Let’s see a few holiday marketing …
Maybe you think email marketing is no longer meaningful in our times. Nowadays there are plenty marketing methods. We can mention other marketing methods such as social media, paid campaigns, SEO and so on. If you think that email marketing it’s no longer relevant maybe you should analyse more. Or more correctly, why shouldn’t you use email marketing too? Especially now when the emails are …
Whether we’re talking about a B2B store or a B2C store, it’s important to know why do we need to use upselling and cross-selling. We need to know why we should use them and what’s the difference between them. Upselling and cross-selling are not just marketing tactics that are meant to improve your sales. You will also get a better deal. By using them in …
Magento 2 performance as it is, out of the box, is not really that bad. Especially if we’ve taken some basic steps – that are outlined in this article as well – and if we have a decent hosting environment. But we can do better. So we’re going to discuss a few basic and some advanced tips when it comes to improving Magento 2 performance, …
Magento 2 is the next step in the whole Magento ecosystem. We’re going to talk about why it’s a step in the right direction, what’s different versus 1.9, and why should we upgrade to the new version. Mind you, Magento 2 is not new – it’s just the next Magento version. It’s been out there for a while now. But if you ask me, after …
This little guide tries to shed some light on how a good setup, in terms of SEO performance, for a product page in a Magento SEO optimized store looks like. Many ideas in this article can be used on other platforms (like WooCommerce or Prestashop). These are ‘good practice’ ideas, not specific to Magento stores. First and foremost, you should make sure that your Magento …
When talking about the pages that you can find in an online store, the product page has one of the most important roles in the entire store: it helps the customer decide if he’s going to buy your product. Knowing this, the product page must have both an easy to read the page and a very accurate and well-made product description and other things related …