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Email marketing. Does it still work?
Maybe you think email marketing is no longer meaningful in our times. Nowadays there are plenty marketing methods. We can mention other marketing methods such as social media, paid campaigns, SEO and so on. If you think that email marketing it’s no longer relevant maybe you should analyse more. Or more correctly, why shouldn’t you use email marketing too? Especially now when the emails are checked frequently. Through email marketing you can build a more personal relationship with your audience. This way you can communicate directly with your company's clients, whether we're talking of individuals or businesses. Don’t misunderstand us,…Read More
Why should you use Upselling and Cross-Selling?
Whether we're talking about a B2B store or a B2C store, it's important to know why do we need to use upselling and cross-selling. We need to know why we should use them and what's the difference between them. Upselling and cross-selling are not just marketing tactics that are meant to improve your sales. You will also get a better deal. By using them in a proper way, you can also help your customers to choose products more efficiently. This way you offer a pleasant experience to your clients. You will help them in the process of buying and you…Read More