Whether we’re talking about a B2B store or a B2C store, it’s important to know why do we need to use upselling and cross-selling. We need to know why we should use them and what’s the difference between them. Upselling and cross-selling are not just marketing tactics that are meant to improve your sales. You will also get a better deal. By using them in …
Magento 2 performance as it is, out of the box, is not really that bad. Especially if we’ve taken some basic steps – that are outlined in this article as well – and if we have a decent hosting environment. But we can do better. So we’re going to discuss a few basic and some advanced tips when it comes to improving Magento 2 performance, …
Don’t be hasty when it comes to a redesign for your website. Whether we’re talking about an online store, blog, or presentation website, you need to have a clear image of how it performs in the present. This applies regardless of whether we are discussing a minor or a major redesign. A thorough analysis is needed to get a clear view of the strengths or …
B2B vs. B2C. What are the differences between a Business to Business (B2B) and a Business to Consumer (B2C) platform? We understand right from the beginning that an online B2B website or store refers to a company’s website or shop that has legal entities as clients and may or may not accept to work with individuals – unlike a B2C website or store that typically …
In the previous article we talked about what emotions can a color trigger among potential clients and how to choose a color according to the company’s field of activity. If you have not read the article yet, you can read it here. Regardless of your company’s field of activity, manufactured and marketed products or services provide, you must have a legible, memorable, and easy-to-understand logo. …
If in the previous article we discussed about the existing logo types, in this article we will discuss about colors. More specifically, we analyze the association between the colors of the brand logo with the field of activity and the emotions they trigger among the audience. The right choice of colors for a logo design is decisive. Why? Because they help you to give more personality …
Looking for a logo for your business? Before making a decision, it’s a good idea to document, look at the existing logotypes, and think about what kind of logo suits /fits your company. And because nowadays it’s not enough to have only one logo, I’ve also written about the variations of a logo and why it’s so necessary now. In this article, we will discuss …
Magento 2 is the next step in the whole Magento ecosystem. We’re going to talk about why it’s a step in the right direction, what’s different versus 1.9, and why should we upgrade to the new version. Mind you, Magento 2 is not new – it’s just the next Magento version. It’s been out there for a while now. But if you ask me, after …
This little guide tries to shed some light on how a good setup, in terms of SEO performance, for a product page in a Magento SEO optimized store looks like. Many ideas in this article can be used on other platforms (like WooCommerce or Prestashop). These are ‘good practice’ ideas, not specific to Magento stores. First and foremost, you should make sure that your Magento …
When talking about the pages that you can find in an online store, the product page has one of the most important roles in the entire store: it helps the customer decide if he’s going to buy your product. Knowing this, the product page must have both an easy to read the page and a very accurate and well-made product description and other things related …